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MDM Flow Letting The Beauty Industry Know Who’s #Boss

“Lipstick shades that are bold and unusual, in a word, street style. Her brand is called MDMFlow and inspiration unusual, Hip Hop” – Vogue Italia.

Photographed by Jendella

Photographed by Jendella

Florence Adepoju was 17 years old, working at a Benefit make-up counter, nice brand, a little foo foo but she’s doing her  thing.

Until she realized, disappointed that the new make-up releases   from the company didn’t match darker skin tones.

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Fast forward…  she spends four years earning an applied chemistry degree in cosmetics. Then #lightbulb moment, she goes on to create lipstick colors in her house inspired by her love of hip-hop, both its sound and aesthetics. The packaging, flashy like the rappers she admires, the color gold,  like the flyest gold chain you’d see on Slick Rick or LL.

 

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She is an inspiration and a example of believing in your passion and going after work.

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MDM Flow actually stands for Madam Flow, a representation of Fashion, Art, Beauty , Music and Science and I think it embodies Florence in the best way.  She is #Doin The Most.