Founder Josh Harley of Onyx Grooming On Making Self-Care Successful!

Josh Harley founder of Onyx Grooming is highlighting self-care in an amazing way with his luxury grooming line and the extra caveat, he’s promoting mental health awareness while helping men look good and feel even better about themselves.

From the beginning of the pandemic up to the present day, people have been making moves. To change their lives, their circumstances, discover who they really are. Josh was no different. Before venturing off as an entrepreneur, he worked in both the management and sales fields for the past 15 years. 

He made the move to Los Angeles at the end of 2019, just before the pandemic, and after working for a large company, he felt he was putting more of his life into the company than he was for himself. 

“I was in a dark place. I wasn’t growing, I wasn’t learning, I wasn’t getting any better at the things that brought me this far in life. I was just working a job that was helping keep the lights on. That’s it.” -Josh Harley

Being in that dark headspace, ignited him to get out of it on his own and research on mental health and resource outlets available for black men. He wanted to create a space where mental health, men’s grooming, and lifestyle together with self-care can co-exist. 

JT realized then how unbalanced the work-life environment can be in the corporate world. And how important it is to reclaim it. He did that by starting his company. The success didn’t happen overnight. It affected his self-esteem at one point. The process of even starting a business itself can make you second guess or question whether you have what it takes. It can affect how you see yourself. 

However, JT’s will and determination to succeed on his terms, taught him the art of pivoting, being able to adapt to your circumstances, learn from your mistakes, and emerge better than before. Onyx Grooming was born.

JT as many of his friends call him, had the instincts and self-awareness to notice a void in the men’s grooming market. For black men especially, it’s a market where they are grossly marginalized. There’s a disconnect on how black men’s skin is seen and taken care of in the mainstream skincare and men’s grooming markets.

According to statics report, by 2024, the global male grooming market is estimated to be worth about 81.2 billion U.S. dollars. More and more men are putting higher stock into looking good. It’s about self-confidence as much as anything else, and the desire to feel more attractive, more successful.

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JT is a founder who sees the bigger picture though, he wants to give back. He has a mission already in place. It’s organic. Real. He’s building a community where men, particularly black men can use the onyx platform for both resources and tools.

“Onyx Grooming is a lifestyle brand. And the products are tools to help embody that lifestyle.” – Josh Harley

JT gave Mashono a sneak peek of the new product releases of the year. What stood out to me about Onyx Grooming is the aesthetics and quality of its presentation. It’s cool. Sleek. It’s a brand the fellas don’t want to miss out on.

Onyx Grooming is a brand that represents what black men need. It was created out of love, its purpose is self-care while having men look and feel fly.  JT wants his community to realize their worth on the inside while showing their best selves to the world. 

Josh Harley the Founder of Onyx Grooming and can be found on IG at @OnyxGrooming and https://onyxgroomingco.com/